COURTNEY CHO
COURTNEY CHO
I’m Courtney—an avid writer with a knack for storytelling, an unhealthy obsession with beauty + wellness, and an unshakeable penchant for creating revenue-generating copy.
“So, what defines you?”
Nothing. A definition excludes the possibility of change.
That said, here’s some words to help you out:
Writer. Reader. Editor. Gratitude journaler. Beauty lover. Bunny mama. Wellness-obsessed. Currently on the hunt for a really good vegan cream cheese.
Only want 3?
Creative, adaptable, and independent.
let's talk work
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let's talk work ⋆
PROVEN Skincare +
Noteworthy Scents
December 2022 - Current
Senior Copywriter
Responsible for leading the development and execution of high-impact, revenue-generating copy across all channels—ensuring our messaging hits the mark, amplifies our brands, and captivates our audience at every interaction.
air up®
May 2022 - December 2022
Senior Copywriter
Responsible for leading the charge on all things copy for the European start-up’s US expansion—building out the site content, brand voice guidelines, and more from the ground-up. (Ashton Kutcher and PepsiCo are investors!)
Ritual
April 2021 - May 2022
Content Marketing Manager
Responsible for leading Ritual’s content strategy, overseeing editorial channels and franchises, and leveraging SEO insights to create content that deepens the relationship with our customer at every point of their journey.
The Detox Market
December 2018 – April 2021
Lead Copywriter
Responsible for coining tagline, shaping brand voice and managing junior copywriter, along with conceptualizing, writing, and overseeing all written communication—including email marketing sent to 200,000+ subscribers.
UNC-Chapel Hill
2014– 2018
Tar Heel
Graduated from the University of North Carolina at Chapel Hill’s top-ranked, nationally accredited journalism school with a degree in reporting.
Dean’s List 2014, 2015, Fall 2017, and Spring 2018.
Etc.
1996-2014
Daughter, Sister, Friend, Lover
These years consisted of: Self-actualizing, making mistakes, learning, stumbling, thriving, growing, laughing, evolving, healing…